Showing posts with label book trailers. Show all posts
Showing posts with label book trailers. Show all posts

05 November 2023

Prohibition Peepers part 3 —
How to create closed captions


0085 00:03:48.800 --> 00:03:51.200
  Leigh, let’s wrap our slideshow how-to
  discussion talking about closed captions.

  Leigh, let’s wrap our slideshow how-to  
discussion talking about closed captions. 

0086 00:03:52.000 --> 00:03:53.225
  Sure, why not?

 Sure, why not? 


Prohibition Peepers cover

Closed Captioning

We return with the final how-to tutorial of creating a slideshow for Michael Bracken’s Prohibition Peepers. I doubted any of the tens of trailer viewers would rely upon subtitles, but I wished to expand my skills working within a non-critical environment I could share with you. This is largely technical, so feel free to read more interesting essays by my colleagues.

Subtitles include a multiplicity of flavors and formats. They presently have no one standard, nor even a mere two or three.  The most common kind is .srt, which stands for SubRip. I chose to work with its close cousin, Web Video Text Track. The .vtt format is newer, more featured, and natively supported by the HTML5 standard. It also uses the decimal point standard found in most English-speaking countries.

Subtitles can be married to videos in three different ways: physically separate files, embedding, and burning. YouTube and smart television programs can work with multiple files, usually bearing the same name but different suffixes:

ThePrisoner.mp4ThePrisoner.srtThePrisoner.vtt

You might also see files for languages and variants, say, British and American English, French and Canadian français, Cuban and Mexican español. File names may be labeled like this:

ThePrisoner.en-UK.vttThePrisoner.fr-FR.vttThePrisoner.es-CU.vtt
ThePrisoner.en-US.vttThePrisoner.fr-CA.vttThePrisoner.es-MX.vtt

Burning Questions

Once you’ve created a closed caption file, then what? Depending upon your target platform, you may have three choices.

1. Associating Files
If you use a computer to peek closely at a movie DVD or a downloaded smart television movie, you’ll find numerous files. These include the movie itself in one or many segments, perhaps a preview, sound tracks in one or more languages, and closed caption files also in one or more languages. Separate files permit the viewer to adjust synchronization of sight and sound. YouTube also works with multi-file uploads, so I separately uploaded the slide show video and CC files, which YouTube accepted without complaint.
2. Embedding
Still curious, still expanding, I went beyond uploading multiple files to YouTube. I used an embed technique to create standalone videos, i.e, combined video and captions in a single .mp4 file. Videographers can embed subtitles with iMovie, independent apps like Shutter Encoder, or a web site that combines closed caption files with movie files. This results in a nice and convenient single file for viewers.
3. Burning
You may also see mention of ‘burning’, not to be confused with making DVDs. This method permanently overlays video images with text; that is, subtitles become an unalterable part of the picture. Only two advantages come to mind, (a) aiming for older platforms that don’t support closed captions, or (b) control over how subtitles look independent of the player.

Excelling

Throughout the audio/video process, I relied on spreadsheets in several ways. I used Excel for odds and ends like building an authors list, preparing scenes and maintaining the script, but spreadsheets turned out to be a key tool for closed captions.

Although the .srt format is older and therefore more common, the .vtt format has a distinct advantage for North Americans, Britons, Swiss, Asians, and Oceanians. We use a dot ‘.’ as a decimal point and a comma ‘,’ to visually group digits. Most of Europe, Africa, and South America do the opposite.

This quirk arises in subtitle files. A primary difference is .srt uses decimal commas and .vtt uses decimal points. More significantly, the English version of Excel understands the decimal dot, which means it works nicely with .vtt files.

In theory, we could work with a default time format, but a slight modification provides finer time codes. Select Custom from Excel’s number format window and use either of these format codes:

hh:mm:ss.000or          hh:mm:ss.000;@

Thus, a one hour, twenty-three and three quarter minute time code might look like:

01:23:45.678

Nitty-Gritty

Closed caption files are plain text that can be opened in TextEdit, BBedit, WordPad, and so on. For the most part, white space consisting of blanks, tabs, and single lines of code are all treated the same. The following are equivalent:

86
0086 00:03:52.000 --> 00:03:53.225
Sure, why not?

00086 00:03:52.000 --> 00:03:53.225 Sure, why not?

Each of these is called a cue. Each cue is separated by a double-spaced blank line. Leading zeroes can be omitted, including the hour:

86 3:52.0 --> 3:53.23 Sure, why not?

Subtitles can be positioned on the screen, and they can be formatted with common HTML codes and CSS. I didn’t have a need for the latter, but I used HTML <i>italics</I> in a few places.

Down and Dirty

Some high-end programs and web sites offer audio-to-text timelines– usually for a fee– to build closed caption files. I wasn’t impressed and since my project was small, I stepped through the video and made notes the old-fashioned way– by hand.

In addition to the formatting above, the rules are straightforward. Obviously, the ending time of a cue must come later than the beginning. Likewise, each start time has to be greater or equal to the start time of the previous cue.

Although rarely used, the rules allow for cues to overlap or persist on-screen. That could be useful when off-screen action can be heard but not seen.

A number of closed caption apps can be found on-line, most still using the .srt format. If you happen to use one of these and want .vtt, you may be able to selectively scan-replace decimal commas with decimal points.

Try to save your captions as a .vtt file, but you may find it safer to save as a .txt file and rename it.

ThePrisoner.txt➨          ThePrisoner.vtt

Adding closed captions is easier than it sounds. Consider it for your next video. And be sure to pick up a copy or two of Prohibition Peepers for Christmas.

More information follows.

22 October 2023

Prohibition Peepers part 2 —
How to create book trailer video


Prohibition Peepers cover
Love that cover!

Prohibition Peepers, the trailer how-to continues from last week. Visual presentation typically drives videos, but as described last week, ours is centered around a soundtrack of a 1932 radio news broadcast. Today I'll thread two paths, a how-to for those interested simple, quick video creation and, historical notes and thoughts as I’m constructing this castle in the air.

Tools of the Trade

Any straightforward graphics apps and video creation program will do. I chose simple apps, nothing fancy.¹

Apple’s iMovie assembled pictures along with last week’s sound track, which was handed off to YouTube. Any simple video builder should work; Windows offers several options. It should be possible to create a slide show with Microsoft Power Point, but its learning curve requires more patience than I have Adderal. I opted for a dedicated video program.

It is possible to create a presentation with nothing but YouTube, but maintaining files locally felt more comfortable.

For graphics, I used both raster (bitmap) and vector images. Abandoning high-priced Adobe, I switched to Serif’s Affinity suite. It’s a clean, easy to use, inexpensive panel of picture programs. One of the best features is that Affinity files are interchangeable, meaning any Affinity program can work directly with any Affinity file. It makes life easy.²

program apps used to create video

Finally, we’ll touch upon AI.

To Err is Human

Abruptly, I made my first mistake. In the past, I’d loaded a few items to YouTube, mainly a collection of Rocky King TV shows. Visual recordings of the era weren’t locked into any one size. Historically, aspect ratios have appeared as 1:1, 3:2, 4:3, and 16:9, but others proliferated.

I erred immediately. I had decided upon YouTube’s original default 3:2 as a compromise between stretching, cropping, and ‘letterboxing’, awkward ways of dealing with aspect ratios outside the norm. After creating an initial half dozen or so 1800×1200 images, I opened iMovie… and could not find the menu item for aspect items. Annoyed, I opened YouTube’s editor… and once again could not find the menu for screen rations. They were gone. Vanished. Disappeared. Demised.

WTF? (Lithuanian for Huh?) I googled and googled and finally learned in recent versions, YouTube and iMovie have settled upon a common aspect ratio, 16:9. Damn. Never guessing both Apple and Google had finally standardized, I’d wasted valuable time and effort. Let my error guide you.

Fortunately, the waste wasn’t as bad as first thought. Many of my source images were 1800 pixels high. I settled upon 3200×1800 as my working size in the Affinity programs. A multiple of 100 and a power of two facilitates quick, mental calculations. YouTube’s HD maximum is 1920×1080, so I was over-engineering.³

Action

I had numbered each paragraph of the script and appended that same number to graphics I intended to use. iMovie permitted me to load all at once and optionally space them n seconds apart. The final result would not be evenly spaced, but 5 minutes ÷ 28 slides allowed me to spread them across the timeline, meaning each was somewhat proximate to its intended position.

  1. The first slide recognized the significance of border radio, chiefly remembered in songs by the Doors, Z Z Top and others, and at least one movie, O Brother, Where Art Thou.
  2. Next we hear a sly evangelist trawling for donations. I had a little fun with the picture, an interrupted letter suggesting a small story in itself. Earlier in 1932, the post office had raised first class rates from 2¢ to 3¢. On the theory people like my mother might still have 2¢ stamps, I pasted a 1932 2¢ and 1¢ on the envelope.
  3. Likewise, the $2 bill series date was consistent with 1932, but a sharp detective might notice oddities. The handwriting is feminine but looks a bit young or naïve. The Reverend asks for a dollar donation, but Prunella intends to send two dollars (value of $45 today) plus a letter. He suggests a plain white envelope, but our charming correspondent selects pink lavender stationery… you can almost catch a scent of perfumed powder in it. What might happen when the Rev read the letter?
  4. Unregulated patent medicines were loaded with alcohol and opiates. Little wonder laudanum became the preferred energy drink, the feel-good medication sold by the doctor’s breathy assistant. Dr Cruikshank looks awfully familiar.
  5. When I was a child, ‘Tear It Down’ and other Clyde McCoy pieces appealed to me. His lip control and wah-wah mute could almost make a jazz trumpet talk. The hotel interior pictured is the real McCoy… the actual Congress Hotel ballroom.
  6. A teletype introduces the news with a silent movie news placard bearing ‘A Mixed Metaphor Production’, suggesting the irony of radio visual aids hasn’t been lost.
  7. The news opening referring to the incoming president and that Congress just approved 3.2% beer is factual. The next part about Ness, Moran, and Capone appears in support of the events in my story ‘Dime Detective’. Likewise the next paragraph refers to John Floyd’s story, ‘River Road’, and the awesome Windsor Manor without giving away the plot.
  8. Celebrity news comes next, homicides involving a dancer and an actress (‘Getting Away Clean’ by Joseph Walker and ‘Bearcat Blues’ by Susanna Calkins). Here we make an unusual departure. Neither pictured performer is real. Each is AI computer generated using ChatGPT teamed with Dall-E. I experienced a LOT of difficulty rendering the images. The programs has great difficulty with rendering eyes and counting fingers and arms.
  9. An ad for Penny Mickelbury’s Bubba’s Gym in ‘The Devil You Know’ provides a transition to sports. The Chicago Bears playoff is factual, but of course Steve Liskow’s story, ‘Peace of Mind Guaranteed’, is fanciful.
  10. Hugh Lessig returns us to a fictional page of mystery history in ‘Cloths of Heaven’, a sad tale of the first woman Prohibition casualty. Amazingly, I found a photo of an actual rum-runners boat seized in Virginia.
  11. I slipped in a slide of a simple (and operational) crystal radio schematic where my real voice can be heard.
  12. The wrap-up reflects the beginning. The outro pictures the actual Blackstone Hotel featuring homeboy Benny Goodman who, in 1932, hasn’t yet made a national splash. He plays as credits roll, wrapping up with the message that Prohibition Peepers can be found in fine speakeasies and bookstores everywhere.
 
   
   © 2023 Prohibition Peepers

  

Done! I saved the file as an .mp4, ready to upload to SleuthSayers’ channel.

This article grew longer than I like, so next week I’ll explain how to add closed captioning.

Tables

15 October 2023

Prohibition Peepers part 1 —
How to create book trailer audio


Prohibition Peepers cover
Gorgeous cover!

Trailer Perq

Last time, I introduced my 12yo detective heroes, Penrod and Sam, taking on Chicago mobsters at the height of Prohibition and the depth of the Great Depression. That article revealed inspirations for characters and the story, one of fourteen tales in Michael Bracken’s Prohibition Peepers. This week I’ll describe how I created the audio for a book trailer (a preview) and next week we’ll discuss the associated video.

I grew up with antique radios and still have a few. I built a crystal radio at age 8, just a few odd parts. Unsurprisingly, radio plays a major role in Dime Detective. Penrod, my little hero, nightly tunes in a homemade crystal radio. That sparked an idea…

Different anthology editors devise different promotions, so I wasn’t sure what Michael might have in mind after Prohibition Peepers hit bookstores. A book trailer by James Lincoln Warren initiated a desire to create a preview for Dime Detective built around an old-time radio broadcast. Like many solitary writers, I’m used to doing things on my own, but the anthology is Michael’s project and we had another dozen contributors to consider.

We sent out a request for participants with stories fitting the time and place of Chicago 1932. With a half dozen participants and their stories, I mapped out a script centered around a newscast.

 
   
   © 2023 Prohibition Peepers

  

We begin with homage to early radio, tuning in a half million watt Mexican ‘X-band’ border station, a radio evangelist (with hints that a listener has a romantic interest), and a patent medicine ad, before launching into a Clyde McCoy rouser. McCoy is considered the inventor of the wah-wah mute, a technique imitated by electric guitarists.

The nightly news intersperses fictional and factual items. The Chicago Bears playoffs must have been one hell of a game, one that set the stage for the Super Bowl, as hinted by the commissioner.

Items that didn’t fit the December 1932 Chicago setting I cast as wire stories, a historical reflection, or an ad. For the same reason, Penny Mickelbury led sports with an advertisement, a break from the rapid string of news.

crystal radio

The schematic following the newscast accurately depicts a real, operational crystal circuit. The video ends in a reversal of how it began, culminating with Benny Goodman playing through the credits.

How It’s Done

I’m a rank amateur when it comes to videos and some decisions reflect that. One example: Would recording the news in one or two long continuous takes be preferable to recording each segment separately? A single take could provide simplicity and consistency in sound quality, but I chose to manage about two dozen segments separately. It gave me more flexibility in article arrangement and sound effects.

But I made mistakes. I deliberately purchased an inexpensive microphone. Duh, you might say, you get what you pay for… but not what I hoped for. Early microphones suffered tinny, attenuated audio ranges and I was seeking that sound. Instead, the surprisingly solidly made cheap mic didn’t attenuate as hoped but merely responded dully. I bought a Snowball, which exhibited excellent range for the price and I thinned the voice by restricting frequency range after recording.

Macintoshes ship with iMovie video and Garage Band audio programs. Although most Mac users prefer Garage Band, I opted for Audacity. I had experience with the program, plus it’s cross-platform if for some reason Windows became a factor. I didn’t entirely abandon Garage Band;  as mentioned a moment ago, I created the tinny newscaster effect by tweaking Garage Band’s ’telephone’ filter.

Back on Track

In Audacity, I laid out three sets of tracks, two monaural tracks for voice and sound effects, and a pair of stereo tracks for music. The project didn’t require stereo, but imported sound came in stereo and I left it.

Audacity sound tracks

I edited three musical segments.

Music Excerpts
Sunny Side of the StreetTed Lewis
Sugar BoogieClyde McCoy
Let's DanceBenny Goodman

Listening to the trailer, you may easily miss ‘On the Sunny Side of the Street’. It plays quietly in the background of Dr Cruikshank’s breathy advert.

To give the illusion of complete songs, I edited out the middles of Sugar Boogie and Let’s Dance, reducing the pieces to 20 seconds and 45 seconds respectively.

dancers

Noise

Static, tuning sounds, and a teletype constitute primary sound effects. A telegraph key beep-beeps in the introduction of the news that overlaps the telex. The music track quiesced emptily at that point, so I placed the Morse clip there, allowing me to maintain it separately without adding a track.

During my consulting career, I communicated by telex to offices in Europe. That oddly hypnotic clatter stuck in my head. I entered the project wanting to match that distinct teletype sound in my ears.

Dozens of ‘TTY’ clips were available on the internet, but that particular tone eluded me except for one YouTube video in which the owner incessantly talked all the way through it. And talked. And talked. I wanted to scream, “STFU!” which in Bulgarian means, “Please be quiet.”

Listening to the clip a few more times, I found a little less than 15 seconds where he actually fell silent. I captured those few seconds and replicated them several times for my purposes. The resulting teletype runs in the background under the news reader.

Voices in Secret

I’d planned for a professional stage presenter to handle the ballroom announcer, but he was on vacation in Europe and, unfortunately, he didn’t return in time to complete his part. Michael called time. He said, “Go with what you got, Sparky.” I’m pretty sure he said that.

Here’s a secret: I had created vocal placeholders with Macintosh-generated voices. In fact, Mac text-to-speech appears throughout, and I admit a couple I considerably liked. I wasn’t as keen about the big band ballroom voice, but without a professional announcer, we went digital.

Audacity blended all the clips together. Michael and the gang approved the audio draft, but then what? Next week: I inveigle the video.

Before departing today, I’ve created a timeline and jotted notes of our hearty pioneers settling the Great Plains and the role of radio in that lonely landscape. A bit backward, yes, but feel free to skip.

30 October 2018

Lights, Camera, Action! My Experience in Making a Book Trailer


I can't remember when I first met Leigh Perry. Was it at Malice Domestic or at Bouchercon? Was she promoting one of her great mystery series (yes, plural!) or one of her award-winning short stories? That I don't remember either. What I do remember is how over the nearly two decades I've known her, Leigh has proven herself to be one of the kindest, friendliest people I've met in the mystery community. She's someone who stands up for what's right, who isn't afraid of taking a risk, and who encourages others to believe in themselves. I'm proud to call her my friend, and I'm so pleased that she's guest blogging for us today on SleuthSayers. Oh, and if you're thinking the name Leigh Perry is familiar, but isn't it a pen name? Why, yes it is. You may know this wonderful author by her real name, Toni L.P. Kelner, under which she's published books and stories, too. You should check them out. And with that, I will let her take it from here.  


--- Barb Goffman

Lights, Camera, Action! My Experience in Making a Book Trailer
by Leigh Perry

You know how in the movies, Mickey Rooney would suddenly announce, “Hey, my father has a barn! Let’s put on a show!” That’s about the same logic I used when deciding to produce a book trailer for The Skeleton Makes a Friend, my forthcoming Family Skeleton book. Only it wasn’t a barn that was available—it was an animator. My daughter Maggie has been creating artwork for book promotion for years, and she just happens to have a degree in animation. She’s mostly doing freelance work right now, so I knew I could sweet-talk her into animating a trailer for me. (I paid for her tuition to art school, and am not ashamed to take advantage of that.)

Otherwise, I probably wouldn’t have done one. I’d never done one before, and I wasn’t sure how effective they are when it comes to selling books. In fact, one author I spoke to said she didn’t think hers affected sales at all—she only did them because her fans seemed to enjoy them so. Then again, I don’t think anybody knows how effective anything is when it comes to selling books, and I like trying different things. And Maggie was willing.

The first step was for me to write a script. I decided that it should be fairly light-hearted to reflect the tone of the books. You see, I write about a walking, talking skeleton named Sid. There’s a limit to how dark-n-gritty I can get. And it needed to be short. I polled authors and publicists, and while some trailers go as long as two or three minutes, the sweet spot is 30 to 40 seconds. For the format, Maggie pointed toward the script for the animated feature The Iron Giant, and I used that as my model.

So I wrote my first script since fifth grade (when I wrote, directed, and starred in “A Visit From Mrs. Santa Claus”).


MEET SID

PRODUCTION NOTE: I’m thinking using words instead of sound. Music in the background. Bad to the Bone? A 30-second video, 45/60 seconds top. It can be mostly black and white, I think, with some pops of color. Simple backgrounds like the art you’ve done for Sid in the past. Can even do some Ken Burns style fades and such, but would like some actual movement.

TEXT

Meet Sid.

Sid appears and does something… Opens a door from the attic and comes down or comes out of the armoire or looks up from a computer. And smiles. Perhaps waves

TEXT

Sid is not your typical skeleton.
He walks, he talks, he tells bad bone jokes.

Sid walks, talks (via a word balloon), and tells a joke in a word balloon (A skeleton walked into a bar and said, “Give me a beer and a mop.”)

TEXT

He lives with the his best friend Georgia and her family.

Georgia walks in, with maybe a family picture of the rest of the characters: Madison, Georgia’s parents, Georgia’s sister Deborah.

TEXT

And the dog.

Byron runs in and steals Sid’s leg. Georgia grabs it from him, and returns it to Sid.

TEXT

Together, Georgia and Sid solve crimes.

Sid pulls out the book covers from the first four books, and puts them where they can be seen. Ken Burns approach maybe?

TEXT

When one of Sid’s online gaming buddies disappears,
he and Georgia take the case…

Sid and Georgia walking down a hall in an old office admin building, looking stealthy.

TEXT

And find murder!

Sid and Georgia open a door labeled HUMAN RESOURCES, and looked shocked and/or scared. Maybe even appalled, with a word balloon: Coccyx!

TEXT

That’s when things get dangerous.

A burning building, with Sid and Georgia running toward it.

TEXT

Make Friends with Sid!
November 6, 2018

Maybe zoom in on the book cover. And fade out…



I sent the script to Maggie and after we tweaked it, she got to work on character design. Maggie had drawn Sid lots of times, but he lives with Georgia Thackery and her family, and we wanted them to look right, too. Maggie sent me a storyboard of the family:


It wasn’t quite right, so Maggie and I went back and forth a few times. The end result was this:


Then came discussions over the look of the family dog and other details. Once the design was set, Maggie created a kind of sketch cartoon called an animatic.



Maggie started actually animating scenes, and produced a number of drafts before I showed it to my agent, editor, and publicist to see what they thought. Though they liked the concept, they agreed that it went too fast—nobody could read the words as quickly as they appeared on screen.

Our choices were to either spend more time on each scene, which would make the trailer too long, or to trim the script. I decided to combine a couple of short scenes, and to delete the one with the burning building. That gave us more time per scene and kept it at 40 seconds total.

After a few more drafts, we had a full version we were happy with, but it was still silent. Maggie told me there were royalty-free music sites to go through to find music, and recommended https://incompetech.com/music/royalty-free/. My first reaction was panic because there were so many choices, but it turned out to be easier than I’d feared. I only listened to about six before finding the perfect one. I played “Improbable” in one window while I played the latest version of the trailer in another, and not only was the style a great fit, but the crescendo matched the “MURDER!” scene. We had a winner! Maggie added it to the trailer, and we were ready to go!

But where were we going? How and when was I going to distribute the trailer? I did another informal poll of publicists and authors, and decided to wait until October 1, which was just over a month until the release date. Then I hit social media: Facebook, Goodreads, Twitter, Instagram, YouTube. On Facebook, I made sure to post it in a bunch of different mystery-related groups, and I asked everybody to repost and retweet. I also paid for a Facebook ad to reach more people.

The reaction was gratifyingly enthusiastic. Not only did my existing readers say they enjoyed it, I got quite a few responses from people who hadn’t read the series before. My Amazon numbers improved for the week, too. Overall, I’m satisfied with the attempt.

Knowing what I know now, would I do it for another book? Honestly, I’m not sure. It was fun to work on a creative project with my daughter—Maggie said I was an excellent client. It didn’t cost much because Maggie didn’t charge me, so my only outlay was $30 to license the music and $60 for the Facebook ad. Plus Maggie has another piece for her portfolio, which helps as she seeks full-time work. (Which reminds me... Maggie is currently taking commissions for designs, logos, and other projects. You can contact her via www.dappercap.net.)

Of course, the real litmus test will be the sales figures when The Skeleton Makes a Friend comes out next week, and of course my finger-bones are crossed for that. In the meantime, let me present the finished book trailer. I hope watching it convinces you to make friends with Sid.