by Jeff Soloway
Last year, Robert Lopresti and I both had stories published
in an ebook collection called Malfeasance Occasional: Girl Trouble. Rob
liked my story (and I liked his!), and when he heard that my first novel was
being published by Alibi, Random House’s new digital imprint for crime fiction,
he asked me to write about my experience. So here goes.
The Travel Writer is about a travel-guidebook
author and freelancer who accepts a free trip to a swanky hotel in Bolivia,
ostensibly to provide a glowing review of the hotel but really to investigate
the disappearance of an American journalist. When I sent the manuscript to an
editor at an independent publishing house, she told me that though the writing
was great, no one was interested in mysteries that take place in South America.
I was advised to stick to the U.S., or—if I absolutely had to get all
exotic—England or Italy.
Luckily for me, Alibi’s editors took a broader view of
the tastes of the mystery-reading public. Soon after I sent the manuscript in
to Alibi (just by email to the address on the website—I had no connection to
any of the editors and still don’t have an agent), the editor told me he liked
both the novel and the concept of a travel-writer detective. He asked for
synopses of two sequels so he could pitch the idea of a new series. I assured
him that I had a number of great ideas, and then spent the weekend holed up in
my bedroom trying to think up some great ideas.
Nothing in publishing ever works as quickly as you want
it to, so it was several months later that I finally got the good news: Alibi
wanted to sign me for three books. I was told that all of Alibi’s books would
be priced very low—the idea was that these digital originals would recapture
that market that used to be served by the little mass-market paperbacks that
were once ubiquitous in drug stores and supermarkets. I was given the choice
between a traditional publishing deal that provides a small advance against the
usual royalty for ebooks, or a less traditional one providing no advance
against a much higher royalty rate. I chose the first. Of course, now, after
publication, I have to hope that I’ve chosen wrong—that the book sells so well
that I curse myself for forsaking the higher rate. But I wanted some sort of financial
guarantee.
The editing process was a real surprise to me—remarkably,
and admirably, traditional. My editor, Dana Edwin Isaacson, printed out the
manuscript, marked it up by hand, scanned the pages, and emailed them to me. He
had suggestions both minor and major, and did a nice job of sweetening them
with compliments along the way. After a month or so at the hard labor of
revising, I resubmitted the manuscript. Dana said he loved it. His love,
however, did not prevent him from emailing several dozen more pages with
additional edits.
After Dana was done with it, the manuscript went to
Random House’s production department, where it was exhaustively copyedited. The
copyeditor checked my character’s wanderings against a map of La Paz, Bolivia
and even queried the political graffiti I quoted, among many other things. I
appreciated the back-stopping, though I did occasionally assert my privilege as
a novelist to make things up.
Several months after the copyediting I received another
small set of editor’s queries, clearly from a proofreader. I didn’t even know
they had proofreading (as opposed to one round of copyediting) for digital
books.
Now the novel is finally out. It’s priced at $2.99, which means it’s cheap enough at least to tempt a lot of readers but also that it has to sell a lot of copies to make anybody any money. Will it? The publicity people at Random House are working hard to get the word out. They sent the novel to the mystery author Christopher Fowler and received a terrific blurb in return, and they’ve launched an online marketing campaign. And of course, I personally think the novel is pretty good. The main character brings an original perspective to the traditional mystery, and the writing is funny—I hope. All I know for sure is that I wrote the thing as well as I could.
Now the novel is finally out. It’s priced at $2.99, which means it’s cheap enough at least to tempt a lot of readers but also that it has to sell a lot of copies to make anybody any money. Will it? The publicity people at Random House are working hard to get the word out. They sent the novel to the mystery author Christopher Fowler and received a terrific blurb in return, and they’ve launched an online marketing campaign. And of course, I personally think the novel is pretty good. The main character brings an original perspective to the traditional mystery, and the writing is funny—I hope. All I know for sure is that I wrote the thing as well as I could.