But Dad, It's Smokey

If you've had a few laps around the sun, maybe gone to your share of go-gos, you know the commercial. It's the 1970s one where a voice-of-god announcer stops people on the street to ask how much they love Smokey Robinson and the Miracles. The capper is a guy mugging for the camera and telling how his father would shout to turn down the radio. "But Dad," the guy says through a cheese-drenched grin, "It's Smokey!"

By luck or fate, my boyhood coincided with the golden age of the compilation record commercial. The K-Tel Era, those 90-second spots with the signature scroll of whatever songs were stitched together for moving product fast. The Smokey commercial was from Imperial House Records, that serial flogger of the "as seen on TV" reissue album. And I'll be honest: "But Dad" was surely how Young Me first heard of Smokey Robinson. 

With age and means of payment I came around to Smokey and the Motown Sound, that feel-good rhythm, those fun horns and catchy packaging. When Smokey came to town this summer, I had the ticket money. Neither of us are getting any younger. 

Smokey was performing in the Nashville Symphony Pops Series, and the billing listed a la Imperial House the hits he was to sing. And he sang 'em: "More Love," "I Second That Emotion," "Being With You," "Just to See Her." But how he sang 'em, though. The stories he wrapped around 'em. I was listening to a writer's writer.

Which, of course, Smokey is. One of the Twentieth Century's greats of pop R&B, recipient of the Johnny Mercer Award and a founding cornerstone for Motown's hit engine. His hits for other Motown artists include:

• "Ain't That Peculiar," Marvin Gaye
• "Don't Mess With Bill," The Marvelettes
• "Get Ready," The Temptations
• "My Guy," Mary Wells
• "The Way You Do the Things You Do," The Temptations

And the pan-generational "My Girl," written especially for David Ruffin. Smokey's music has been covered by the Beatles ("You Really Got a Hold on Me"), the Rolling Stones ("Going to a Go-Go"), The Jackson Five ("Who's Loving You"), Elvis Costello ("From Head to Toe"), and many others. "Tracks of My Tears" was a hit for Smokey, Johnny Rivers, Aretha Franklin, and Linda Ronstadt. 

A lot more has changed since the K-Tel Era besides my age. My thoughtfulness, for one. My own attempts at writing, for another. I started thinking about William Robinson the writer and what his style teaches about storytelling. 

A Smokey Robinson song feels so simple and immediate. He throws in some wordplay now and then--I try to keep my sadness hid, just like Pagliacci did--a bit like Mercer or Cole Porter set to soul, but mostly his music sticks to basics. His rhymes tend to be quiet, relying on the performer to sell the meaning. It's no accident. In interviews, Smokey talks about writing for timelessness, music that could be played years from now. You don't see a Smokey name-check or here's-a-new-dance song. He makes no period references and takes up no fad causes. 

Smokey is right, and his channel-hosting deal with SirusXM is proof. Years from now people will hear his music, just as artists are still recording Mercer's and Porter's music. Because Smokey writes about the theme that has driven popular music forever: Love. Finding love, holding love, losing love, chasing love. Add in that groove, and it's a memorable formula. In fiction terms, we'd say he'd honed his voice and knew his broad readership. 

Simple.

Simple ain't easy. Even Smokey didn't get the formula at first. Barry Gordy had to hit him with critique, saying Smokey's songs were disconnected verses. The words needed to tell stories. Smokey took heed and honed his storytelling chops. In interviews now, Smokey talks about getting the words right, tinkering until the lyrics read like a standalone tale. He even jokes about the writer's eternal struggle. "Cruisin'" is a dead simple song about two lovebirds on a car ride, with clear overtones of sex and a running metaphor about relationships as a journey. "Cruisin'" took him five years to write. 

His simplicity extends to his lyrical vocabulary. Every word in a Smokey song is as clear as blue sky. It's the same reason we fiction writers should pitch the thesaurus. Plain words speak louder, hit harder. We're in the emotions business, the words with meaning business. We're definitely not in the fancypants business. 

Motown's goal was to write songs for everyone. Whenever I do a workshop on story writing, I hit on the critical difference between writing for yourself versus writing for an audience. Writing for ourselves is a release. We can write whatever the hell we want, however the hell we want it. Readers shouldn't have to endure that. 

Writing for publication means writing to be understood, which means dropping any conceit that the work is about us. It's from our experience, but in the end, it's about the reader and giving them that emotional connection. You know, like Smokey singing love stuff right for you. About you. 

So when, in the 70s, Imperial House stopped people on the street to rave about a compilation record, they hammed it up for the camera. To get on TV, sure. But also because it was for Smokey. 

BONUS READING:

• https://americansongwriter.com/smokey-robinson-still-churning-out-hits/
• https://www.aarp.org/entertainment/music/info-2021/smokey-robinson-wrote-that.html
• https://www.vulture.com/article/smokey-robinson-interview-life-legacy.html