Numbers shine brightly in my granddaughter's mind. Her numeracy fills me with awe. But she's articulate as well and has many other gifts and skills. She plays guitar, indeed, had asked her dad to bring her guitar with him when we came to see her that weekend. She started doing competitive hiphop at age three and is on a dance team at Cornell. She even choreographed a piece for a dozen dancers last spring. And she thinks. We had wonderful conversations during the visit. I also had time to see how the university—-not only Cornell, because this is a sign of the zeitgeist—-is using language these days.
One sign that made me tear my hair even as I laughed was blazoned on the building that presumably houses what at Harvard is called the Divinity School and at Fordham, the Theology Department. It said OFFICE OF SPIRITUALITY AND MEANING-MAKING. I assume the intention was to label belief in the ineffable and exploration of the unseen, including everything and offending no one. The term spirituality is a fine one. As a crackerjack editor, I say it does the job. I'd delete meaning-making. Were they afraid atheists would picket them? They should have worried more about sticklers for felicitous prose.
My granddaughter has an eclectic group of friends. She'd told me one of her roommates had a double major in pre-med and English, so I led with that when I met her.
"Oh, I'm not majoring in English any more," she said. "Now I'm doing pre-med and fashion."
"I can't fault you for dropping English," I said. "But fashion is a major?"
"It's in the College of Human Ecology," she said.
"What on earth," I said, "is human ecology?"
"Oh, it's where they put everything that doesn't fit anywhere else."
I'd call inventing a term with that definition meaning-unmaking, though I admit human ecology has a fine ring to it, seducing us into believing that it means something. I don't know if academics or marketing professionals wrote the university catalog, but they produced some grand word salad by way of artistic verisimilitude. (I know, I know, human ecology really is a thing. I googled it after I wrote this post. Nonetheless...)
Sez the college website:
High-quality education, research and public engagement are the cornerstones of the College of Human Ecology and its academic departments, which include: Psychology, Nutritional Sciences, and Human Centered Design.
We prioritize innovative collaboration and are fueled by a powerful, interdisciplinary and applied approach to improving lives.
Our undergraduate academic majors are firmly grounded in the social, natural and physical sciences, and design to create dynamic, interdisciplinary fields of study. This allows our students to explore their interests in a broader context and to understand and analyze issues from multiple perspectives. . . there is no prescribed way to prepare for careers in business, health/medicine, or law, or just one way to be creative in the college. . .
Majors include design and environmental analysis, fashion design and management, fiber science, global and public health, human biology, health, and society, human development, and nutritional sciences.
I suspect it's of a piece with the headlong rush toward AI's takeover of language. In the twenty-first century, the idea is not to make meaning, certainly not clearer meaning or new meaning, but to take the meaning language already offers us and complicate, distort, obfuscate, and ultimately lose it.
Amen, Jerry. Older is good. I recently read that at 60 we start using both hemispheres of our brain simultaneously, and we come into our full powers of problem solving and good decision making at 80 or 90.
ReplyDeleteI agree, but I have to say, having worked in far too many offices for far too long, that obfuscation and general bullshit have been around forever. From an actual meeting that I barely stayed awake through, only by taking notes: “Test phase.”
ReplyDelete“Make your mistakes small.”
“Communication is key.”
“Always manage the managers.”
“Build rapport.”
“We must create change through awareness on a variety of issues.”
“Small projects, done well.”
“Create a community atmosphere.”
“Find people’s core competencies.”
“Small projects equal small mistakes.”
“Train people in listening skills.”
Notice there is no "there" there.
I live in a urban area...lots of offices and restaurants. Thus I hear people on the street, often going to lunch, and the conversations are literally the same: Matrix is a dominant word..but your list defines most of the conversations. Why do we copy-cat? How does this happen? Sit in an airport...oh how boring, either people talking about the ham sandwich they ate or the business meeting they attended. Boy, it sounds like the programmed robots. Core of competencies? Hmmm....
DeleteAnd is the overstuffed but bland word sandwich better or worse than the even more meaningless "like...like...like, amazing...awesome...awesomesauce"?
DeleteInteresting theory but I'm still not voting for Trump.
ReplyDeleteTo me, Eve, those are mild compared to the university at which my husband worked for many years, which renamed Duplicating and IDs "Strategic Sourcing" and Student Activities "Student Involvement." If you were a freshman who wanted to know how to get a locker, would it occur to you to seek out "Student Involvement"?
ReplyDeleteFashion design as "Human Ecology" - in with Psych, of all things! Perhaps they should have put it in Marketing (creating a need to feel inadequate so we will buy new things all the time.) But I think your last paragraph says it all, Liz. Distort, obfuscate, so we don't question.
ReplyDeleteShoot! That was me, above - Melodie
ReplyDeleteLOL, Melodie, you know some of us will never stop questioning!
DeleteI've been rolling my eyes over some of the language I've seen on college campuses since I left graduate school in the 1970s, and now I'm just glad students today are getting some kind of education in the sciences. I want to feel safe in tall buildings and the hospital Everything else seems to be lost in a middle. Thanks for my laugh for the day.
ReplyDeleteYou're welcome, Susan. As long as we can laugh, all is not lost.
DeleteYour granddaughter must be a wonderful person and a joy.
ReplyDeleteThe obfuscation is deliberate. It’s a way to feel superior and appear intelligent and knowledgeable. Not only is the emperor naked, he cannot craft a simple declarative sentence.
Paula
What a great line, Paula! May I quote you?
DeleteIn the movie "Legally Blonde," Reese Witherspoon's character graduated from college in California, majoring in Fashion. Since she had a 4.0 average, she decided to try to follow her boyfriend to Harvard Law School & got in.
ReplyDeleteAh, Hollywood!
ReplyDeleteOh Harward!...stuff them with obscure words, fill them with fantasies about transforming human nature and call it education. Great article, Liz.
ReplyDeleteThank you!
ReplyDelete